Lisa Lock on Infusing “Soul” into Real Estate Development

August 6, 2024 by VITA Magazine

When you think of real estate development, “soul” might not be the first word that comes to mind, but Lisa Lock is here to change that. As the dynamic CEO of Stober Group, Lisa has been revolutionizing the industry with her unique approach that blends heart and home. With a stellar 25-year career in real estate development and finance, she joined the Okanagan-based development group as Chief Operating Officer in May 2023 and was steering the ship as CEO by November that same year. Talk about making waves!

For Lisa, success isn’t just about the bottom line—it’s about the heartbeat of a project. “Post-COVID, there’s been a paradigm shift in how people see themselves and their work. Today, if something doesn’t align with their inner compass, it’s a no-go,” she shares. People are on a quest for genuine connections, focusing on what truly matters.

In an industry where women are still finding their footing, Lisa stands out not just for her position but for the fresh energy she brings. She believes women have a unique edge—empathy, compassion, and intuition—that adds balance to real estate development. It’s about more than just numbers; it’s about nurturing a vision that resonates with people.

At the helm of Stober Group, Lisa is crafting communities that are not just places to live but experiences to savor. Her philosophy? Build with authenticity and create spaces that echo the local vibe. This vision is embodied in Stober Group’s first condominium project, Movala. “Movala is a love letter to the Okanagan, embracing more than just its famous lakes,” Lisa explains. “We’ve designed homes that mirror the true essence of life and are prime investments in the region. Think luxurious, spacious homes nestled in a neighborhood that celebrates the Okanagan’s stunning four seasons.”

Lisa’s leadership marks a transformation in how developments are viewed. It’s not just about selling condos; it’s about building lasting communities. Stober Group’s legacy of over six decades in the Okanagan speaks to this commitment, with over 1,000 rental homes and 1.1 million square feet of commercial space crafted with care and connection.

“Developers hold the responsibility of nurturing our communities,” Lisa asserts. “Our mission is deeply rooted in creating spaces that foster genuine interactions and strong bonds.” Through her visionary leadership, Lisa Lock is infusing real estate with a soulful touch, proving that when you build with heart, you create something truly extraordinary.

Phase Two of Movala debuted this past month, with a new look and feel. You’ll definitely want to head over to the website to learn more!